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Revived Smiles

Industry

  • Health & Wellness
  • Dental Care

Platform

  • Shopify 2.0

Tools

  • Figma
  • Shopify
  • Private App
  • GA4

Services

  • UX/UI Design
  • Shopify Development
  • CRO
  • Performance Optimization

Location

United States

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The Brand Behind the Experience

Revived Smiles is a direct-to-consumer dental care brand helping customers access custom dental appliances without the traditional cost and complexity of a dentist visit. Its product range includes partial dentures, full dentures, veneers, retainers, nightguards, and whitening solutions.

The brand's ecommerce journey is fundamentally different from a typical product purchase. Customers need to understand their options, choose the right solution, complete an at-home impression process, and feel confident throughout the experience.

Bigfolio helped transform the legacy Shopify 1.0 storefront into a modern Shopify 2.0 experience, combining UX-first design, custom theme development, private app engineering, and performance optimization to create a more structured foundation for growth.

The Challenge

Revived Smiles needed to modernize a legacy Shopify experience while supporting a customer journey that required considerably more education and reassurance than a conventional ecommerce purchase.

The store had to clearly communicate product differences, pricing, ordering requirements, and the at-home impression process without overwhelming customers. Every step needed to feel straightforward, especially for shoppers who may already have concerns about comfort, fit, quality, or affordability.

The challenge was to create a more intuitive storefront that could simplify this decision-making process while giving the Revived Smiles team a stronger technical foundation for future merchandising and ecommerce growth.

What We Built

Shopify 2.0 Migration: Moved the legacy Shopify 1.0 storefront to Online Store 2.0, creating a more flexible foundation for content, merchandising, and ongoing development.

UX/UI Design: Developed Figma-based UX/UI experiences focused on clearer product discovery, stronger information hierarchy, and a more confident path toward purchase.

Custom Theme Development: Built a tailored storefront experience around Revived Smiles' products and customer journey instead of relying on a generic theme structure.

Private App Engineering: Developed private app functionality to support the store's unique operational requirements and create a more connected ecommerce experience.

Performance Optimization: Refined the storefront architecture and front-end experience to support faster browsing, stronger usability, and a smoother mobile experience.

The Result

+34%

Checkout Completion

A clearer purchasing journey helped reduce friction between product selection and completed orders.

+27%

Product Engagement

Improved product experiences encouraged customers to spend more time understanding available dental solutions.

92%

Performance Score

A more efficient storefront foundation created a faster and more responsive browsing experience.

−21%

Bounce Rate

Stronger information hierarchy and clearer navigation helped keep more visitors engaged with the store.

Designed Around Customer Confidence

For Revived Smiles, ecommerce performance depends on more than simply presenting products. Customers are making a personal healthcare-related purchase and need clarity at every stage of the journey.

The new experience brings product discovery, education, ordering, and reassurance into a more cohesive storefront. With a modern Shopify 2.0 foundation and custom functionality behind it, Revived Smiles has a more flexible platform for continuing to improve the customer experience as the brand grows.