+36%
Conversion Rate
A clearer product journey helped more qualified visitors move from research into purchasing actions.
KCaps
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The Brand Behind the Experience
K-CAPS is a manufacturer of high-quality HPMC vegetarian capsules serving pharmaceutical, nutraceutical, wellness, sports nutrition, and supplement brands worldwide. Its product range includes clear, colored, natural, acid-resistant, and delayed-release capsule solutions designed for a wide range of formulations.
Unlike a conventional DTC storefront, K-CAPS needed its ecommerce experience to serve buyers making technical and commercial purchasing decisions. Customers may need to compare capsule types, sizes, colors, applications, certifications, and order quantities before requesting a quote or placing an order.
Bigfolio focused on creating a more conversion-oriented Shopify experience that could simplify product discovery, communicate technical information clearly, and support a more efficient path from product research to purchase or quote request.
The Challenge
K-CAPS serves a highly considered B2B audience where purchasing decisions depend on more than visual presentation. Buyers need quick access to specifications, applications, certifications, capsule formats, and customization options before they can confidently move forward.
The challenge was to make a technically detailed catalog easier to navigate without stripping away the information that manufacturers, supplement brands, and pharmaceutical buyers rely on.
The storefront also needed to support a more flexible buying journey, connecting product discovery with quote requests, customization, and repeat purchasing opportunities while creating a stronger foundation for ongoing ecommerce growth.
What We Built
Conversion-Focused UX: Restructured the shopping experience around how B2B buyers evaluate capsule products, making product discovery and decision-making more intuitive.
Figma UX/UI: Designed a focused interface that balances technical product information with clearer hierarchy, navigation, and conversion paths.
Custom Shopify Development: Built and refined the Shopify storefront around K-CAPS' extensive product catalog, applications, and purchasing requirements.
Custom App Engineering: Developed custom functionality to support the store's specific ecommerce requirements and create a more flexible buying experience.
CRO & Performance Engineering: Optimized key customer journeys and storefront performance to reduce friction, improve usability, and create a stronger foundation for continued conversion growth.
The Result
+29%
Quote Requests
Improved product discovery and stronger conversion paths made it easier for prospective buyers to take the next step.
90%
Performance Score
A more efficient storefront foundation delivered a faster, smoother browsing experience across the catalog.
+41%
Product Engagement
Better information hierarchy and navigation encouraged visitors to explore more products and applications.
Built for Complex Buying Decisions
K-CAPS operates in a category where customers need confidence before they commit. Product specifications, certifications, capsule formats, applications, and customization options all play a role in the buying decision.
The new experience brings these considerations into a more structured ecommerce journey, helping buyers find relevant capsule solutions faster while giving K-CAPS a more scalable Shopify foundation for product growth, conversion optimization, and future commerce initiatives.
Exactly the Upgrade Our Brand Needed!
Bigfolio has been an outstanding technology partner for Fandiem. They led our migration to Hydrogen and built the custom platform behind our charity campaigns, auctions, fundraising operations, and complex commerce workflows.
What sets Bigfolio apart is their ability to understand complex business requirements and turn them into fast, scalable, well-engineered solutions. Their technical expertise, problem-solving, communication, and attention to detail have been exceptional throughout our partnership.
I highly recommend Bigfolio to any company looking for a trusted Shopify Plus and custom commerce partner.
Ross Gassman - Co-Founder, Fandiem Inc.
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