+34%
Product Discovery
Improved organization and collection experiences made it easier for shoppers to navigate the growing wellness catalog.
Dr. Stengler Shop
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The Brand Behind the Experience
Dr. Stengler Shop brings together doctor-formulated supplements designed to support everyday wellness, with products spanning digestion, heart health, sleep, energy, immunity, men's health, women's health, joints, memory, and weight management.
With a growing product catalog and a strong connection to Dr. Stengler's clinical experience, the storefront needed to communicate expertise while making a wide range of wellness products easier to discover.
Bigfolio focused on reshaping the Shopify experience around stronger visual consistency, clearer product organization, improved usability, and a more conversion-focused storefront that better represented the brand online.
The Challenge
The existing storefront lacked the visual consistency needed to create a cohesive brand experience. Inconsistent product imagery made the catalog feel disconnected and reduced the impact of individual products.
The growing range of supplements also lacked a clear organizational structure. With products covering multiple wellness needs, customers needed a simpler way to browse categories and discover relevant solutions.
The store itself was relatively simple and lacked important merchandising and conversion elements such as featured collections, reviews, and stronger branded sections. This left opportunities to create a more engaging shopping journey and communicate the depth of the Dr. Stengler brand.
What We Built
Store Customization: Customized the Shopify storefront to create a more structured and brand-aligned ecommerce experience across key customer touchpoints.
Theme Revamp: Refined the theme's visual hierarchy, layouts, sections, and overall presentation to give the store a more polished and professional appearance.
Product Organization: Improved the way products and wellness categories were presented, making a broad catalog easier to navigate and explore.
Image Optimization: Standardized and optimized product imagery to create a more consistent visual system while supporting better storefront performance.
UI/UX Improvements: Enhanced navigation, collection discovery, product presentation, and key interface elements to make the shopping experience more intuitive.
CRO: Introduced stronger merchandising and conversion elements, including featured collections, review visibility, and more deliberate product discovery paths.
The Result
+34%
Conversion Rate
Stronger product presentation and new conversion-focused elements created a clearer path from discovery to purchase.
+31%
Collection Engagement
More purposeful category and featured collection experiences encouraged shoppers to explore relevant wellness products.
−24%
Image Load Time
Optimized product imagery helped create a faster browsing experience while maintaining a more consistent visual presentation.
A More Cohesive Wellness Experience
For a brand spanning dozens of wellness categories, the challenge was not simply adding more products to the storefront. It was creating an experience that helped customers understand where to start and find products relevant to their needs.
Bigfolio brought greater structure to the store through a theme revamp, improved product organization, optimized imagery, stronger UI/UX, and conversion-focused merchandising.
The result is a more polished Shopify experience that better reflects Dr. Stengler's expertise while giving customers a clearer and more engaging way to explore its wellness catalog. The current storefront reflects this broad category structure, including Daily Wellness, Digestion, Cardio + Heart, Sleep + Energy, Women's Health, Men's Health, Joint + Muscle, Weight, and Memory.
Exactly the Upgrade Our Brand Needed!
Bigfolio has been an outstanding technology partner for Fandiem. They led our migration to Hydrogen and built the custom platform behind our charity campaigns, auctions, fundraising operations, and complex commerce workflows.
What sets Bigfolio apart is their ability to understand complex business requirements and turn them into fast, scalable, well-engineered solutions. Their technical expertise, problem-solving, communication, and attention to detail have been exceptional throughout our partnership.
I highly recommend Bigfolio to any company looking for a trusted Shopify Plus and custom commerce partner.
Ross Gassman - Co-Founder, Fandiem Inc.
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