Shopify Plus Partner
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Nectar Life

Industry

  • Beauty & Wellness DTC

Platform

  • Shopify Plus

Tools

  • Figma
  • Shopify
  • GA4
  • Klaviyo

Services

  • Shopify Plus
  • CRO
  • UI/UX
  • Shopify SEO

Location

United States

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Nectar Life case study hero

The Brand Behind the Experience

Nectar Life is a playful bath, body, and skincare brand built around handcrafted personal care products, gifting, and everyday self-care. Its growing product ecosystem spans bath treats, body care, skincare, subscriptions, and customizable gifts.

As the catalog expanded, the storefront needed to make a large range of products easier to discover while keeping Nectar Life's distinctive personality intact. The experience had to balance visual appeal with clear navigation, product discovery, and a smoother path to purchase.

Bigfolio focused on creating a more structured Shopify Plus experience that could support Nectar Life's growing catalog while making collections, products, bundles, and gifting options easier for customers to explore.

The Challenge

Nectar Life's expanding catalog created a more complex customer journey across bath, body, skincare, gifts, bundles, and subscription offerings.

The existing experience needed stronger product discovery and clearer paths between collections, individual products, and high-value gift options without losing the playful identity that makes the brand recognizable.

The store also needed a more scalable foundation for merchandising, campaign launches, and ongoing ecommerce growth. Improving UX while maintaining performance and conversion opportunities became a key priority.

What We Built

Shopify Plus: Built and optimized a scalable Shopify Plus storefront designed to support Nectar Life's expanding product ecosystem.

UX & Product Discovery: Restructured navigation, collection experiences, and product journeys to make browsing across bath, body, skincare, and gifting more intuitive.

CRO: Improved key customer touchpoints to reduce friction and create clearer paths from product discovery through checkout.

Custom Storefront Experience: Refined the visual and functional experience around Nectar Life's distinctive brand personality while maintaining a conversion-focused structure.

Performance Optimization: Improved storefront efficiency and page experience to support faster browsing across a growing catalog and mobile-first customer journeys.

The Result

+31%

Increase in Product Discovery

Improved collection and navigation experiences helped shoppers reach relevant products more efficiently.

+24%

Growth in Conversion Rate

A more focused customer journey reduced friction across key shopping and product interactions.

+38%

Increase in Mobile Engagement

A refined mobile experience made browsing Nectar Life's growing product range easier and more intuitive.

2.4x

Faster Campaign Launches

A flexible storefront structure helped the team deploy new collections, promotions, and experiences more efficiently.

A Better Experience for Every Product Journey

Nectar Life's catalog is built around discovery, variety, and personalization. From bath treats and body care to skincare, bundles, and gifts, every category has a different reason for customers to buy.

Bigfolio created a more cohesive commerce experience that connects these journeys without making the storefront feel complicated. The result is a Shopify Plus foundation designed to make discovery easier, support ongoing merchandising, and give Nectar Life room to scale.